I’m going to get all controversial again so am preparing to lose some followers.
I follow over 500 people now. Many of whom are involved in digital communications, whether that be PR, marketing, communications, seo or social media. They all “get” the medium but there’s a huge difference in how they do, in terms of language.
Social media is a large playing field. It covers a vast array of digital networking tools, each with its own parameters and, to an extent, set of linguistic rules. When you visit Facebook people speak relatively normally for instance but on Twitter, the prevalence of multiple hashtags, @s and shortened links make it pretty much impossible to read for the uninitiated.
Therein lies the problem. For the most part you’re going to find that your audience IS the uninitiated. If your latest tweet looks like this:
@you @him @ her tx for RT. Check out http://bit.ly/aThhYU #blogchat #sm #smpr
you’ve got a problem. I know what it means (I made up the bit.ly link btw) but i can guarantee that more than half of your audience will be new to this and won’t understand that at all. They will most likely look at it, get a headache, and leave Twitter forever.
Make a point of paying attention to language in your tweets. Wherever possible I keep it human readable so it doesn’t end up looking like the raw data of The Matrix.