Whenever you put something out there online. Whether that be a news article for your website, a blog post, a status update or whatever; stop and ask yourself this: who are you doing it for?
If the answer to that question is “me,” then take a break. Putting stuff out there just for you is kind of a waste of effort. I know that many people will disagree but in a business sense, it’s a mistake. Everything you publish has to be for your customers. If it doesn’t benefit them in some way then move on to something that does.
Everything I publish is intended to engage my audience. I think about every single word I say and when I say it. This results in comments here on my blog, replies in Twitter or Facebook and, if I’m really lucky, the odd email. Most of these engagements are small and peter out quickly but sometimes it leads to actual real life business taking place, and that’s my goal ultimately.
Now, if you’re not a self-fulfilling brand builder like me that doesn’t mean that the same rules don’t apply. Good content, for the right people, in the right place at the right time will result in those little moments of engagement that validate your online presence.
Indulgent content, for nobody, any-old-time doesn’t really sound quite as good does it?
Image credit: Takje