Give and take

[tweetmeme source=”barrydewar” alias=”http://ow.ly/27227″ only_single=false style=”compact”]Being away from my computer for a week has meant no blog updates. No blog updates has meant minimal traffic to my site. This coupled with very little time for Twitter and Facebook has meant my social media footprint has shrunk considerably.

What it’s highlighted is the nature of the beast. No output from me has resulted in next to no input from my network. No comments, no mentions, no chat. All the noise that I’ve been generating and feeding on has dissipated. Now I have to build it back up.

Learnings

I’ve said many times here that social media is not a broadcast platform, rather it’s about engagement. What this illustrates, however, is that without generating content of your own them you have no platform from which to engage in the first place.

Make sure that the first checkpoint on your lists is making good stuff that people will want to read, watch, listen to or look at. After that, checkpoint 2 is to look at what other people are doing. Then there will be opportunities for genuinely open 2-way conversations.

*Image credit Eduardo Schäfer

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