[tweetmeme source=”barrydewar” alias=”http://ow.ly/2dhmt” only_single=false style=”compact”]When I started this blog, it was never my intention to speak purely about social media, all the time. I thought I could banter about the interweb in general, pontificating on good ideas and bad ones. Talking about strategy as well as practice. Trying to be useful.
Didn’t turn out that way though. As the months have rolled by I find that everything I put on here has to have a social media angle. Sometimes I struggle to find a reason to post and it can all get a bit forced.
It’s not a good thing. I see it from other active social media types and it bugs me. No-one wants to read about social media all the time. Yes, it’s interesting, it’s new and in some cases it’s how we make our living. But it’s just one facet of what makes you a properly rounded person.
I advise clients to think about their brand. When they give me a 2d idea of what they think it is I poo poo it and tell them they need at least 4 dimensions in order to humanise it. Social media is about engagement and no-one wants to engage with a drone.
So expect more musings and less #socialmedia from now on. Don’t worry, I won’t stop (can’t stop) telling you how I think you should be doing it. I’ll just try and make it a bit clearer where that stops and where I begin.
*image credit Lorenzo González