[tweetmeme source=”barrydewar” alias=”http://ow.ly/2eXFf” only_single=false style=”compact”]If you want me to follow you, be your friend or like you, then I have just one question:
What’s in it for me?
Seriously. There’s a very fine line between social networks and cliques. I look around and see large groups of people blindly following someone largely because there’s a large group of people following them. It’s a self-perpetuating myth and it’s largely without merit.
Take a closer look at those networks and it’s hard to see the value outwith a handful on meaningful connections which are either generating business or giving value in some other way.
It’s really not worth following someone just because it looks like everyone else is doing it. In fact #followfriday on Twitter is a perfect example of bad networking. Telling your friends to follow someone with no background is pointless, it fills up streams on a Friday and can be really annoying. (See my #followfriday post for my alternative suggestion)
A connection with no common ground is not going to lead to any engagement except by blind chance. All you’re getting out of the deal is another name to scroll past as you look for the content that your real friends are providing.
Think very carefully about every connection you make. And ask yourself at every turn “What’s in it for me?”