Offline social media

[tweetmeme source=”barrydewar” alias=”” only_single=false style=”compact”]Social media has nothing to do with social networking sites.

Let your customers have access to all the data they need in order to decide whether they should use your services or buy your product. You can do this by any means you like, social networking sites are good for this but ignore traditional techniques at your peril because MOST people don’t actually use social networks.

Here are some ways you can achieve this outwith TwitFace:

  • Have an open day – invite your customers through the doors. Give them access to anything that’s not top-secret and finish off with a questionnaire.
  • Start a mailing list. It could be email but it could just as easily be postal if that’s more likely to engage your audience. Remember though, the benefit of email is that you can track your campaigns.
  • Conduct a survey. Have you got a customer database? Have you ever used it to evaluate your service or do you just use it for sales? Try calling them to ask how you’re doing.
  • Give away some freebies. Brand up some gifts and make them available, whether that be in the office or online. Just be sure to actually TALK to the people when they collect.

That’s just a handful of ideas. You’ll probably have more and better.

There’s one big thing to remember with all of this though, and that’s to act on the things that you learn. When people are speaking to you it’s not always going to be positive. Make sure you have a process in place for dealing with the feedback you get. Treat bad feedback and good feedback equally, don’t play favourites.

Am I telling you not to use social media?

Not at all. Where social networking sites do come into their own is the scope of the engagement. You can carry on conversations with more than one customer in real-time. You can address individual concerns in a way which you can’t do with traditional blanket broadcasting.

Just don’t put all your eggs in that virtual basket.


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