[tweetmeme source=”barrydewar” alias=”http://ow.ly/2mXcy” only_single=false style=”compact”]You’re following too many people. I’m certain of it.
Your social media experience is determined by the quality of content generated or shared by those you follow. The problem is that you don’t choose these people based on what you think they’re going to come up with, not all the time. Instead, you choose people to follow based on a combination of real life friendships, other people’s recommendations and chance glimpses of what they might be capable of. In many cases these people just don’t live up to your expectations but you’re too attached to them to cut them loose.
It’s fair enough if for you social media is purely social. But if you’re using it for business reasons then too much time is wasted filtering through the stream of detritus that you have created for yourself. I do it too. I have an a-list of people whose tweets I actually read. I use this to streamline my experience so I don’t waste too much time. But I have to ask myself, why am I bothering to keep following all the rest? I do look at the stream but only very occasionally does someone make me notice them enough to graduate to the a-list.
So why do we do it?
Well, if I’m honest, for me it’s partly down to follower numbers. I want followers because it means a bigger audience for my content. I know from experience that when you prune judiciously, you lose a lot of people. I want to keep people so I keep following them but not reading their stuff. It’s a bit daft.
But you’re not me. You’re probably not a social media consultant trying to grow their footprint. You’re probably a business with a brand on the web which you are tying to make best use of. If that’s the case you should try clearing out people who aren’t providing any value to you. It’ll save you time. Don’t worry about the follower numbers, if your content is good your list will keep on growing anyway.
Just don’t start with me.