Nurturing your network

Every relationship you create through social media channels needs to be nurtured. Never let someone think that they are talking to thin air.

That doesn’t mean sending glib responses or auto-replies. In fact, it doesn’t have to mean replying at all. There are other ways to keep a follower/friend engaged.

  • Broaden the discussion. Start to talk about what you know interests them. This will bring out other followers who have an interest in that area and you might spark some new connections for them.
  • Push their content.
  • Send them an email.
  • Mention them or their organisation in your blog.
  • Buy them a drink.

What’s important is that you don’t get blinkered because that’s just going to limit you.

Image credit: LittleMan

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