One of the best uses of social media is for trusted reviews and recommendations. This works because, in theory, you build up a network of people who you know share your viewpoint. When they tell you that they have tried something and it was good, you listen and there’s a good chance you will try it too.
Marketeers are spoiling this.
More and more now I am seeing people making recommendations and bigging things up simply because someone has a vested interest in it. Maybe they are a client, maybe a friend. Maybe they are offering you some other incentive to post about them. There are 101 reasons.
This is all too prevalent in other places. It’s the reason why Googling product or service reviews is no longer of any use. It’s been the nature of the world offline for as long as any of us can remember.
Try and make the social media world a better place, think twice before you come out of a client meeting and shoehorn their product into your next tweet.