The power of bread and butter.

What do you do when you don’t have time to do whatever it is that you do?

It’s not easy. Things change, that’s inevitable. That roadmap that you had, it’s kind of pointless. You may well reach your destination but the actual route is ALWAYS going to change.

When change comes, you have to devote a lot more time to the fallout. You have to make new plans, deal with consequences, and pick some new routes.

It doesn’t leave you much time to do the stuff that used to make you tick. But you have to have a plan. It’s important that you set yourself a base level of activity and stick to it.

When it comes to social media, there are some stark choices to make. Work out where you can maintain the highest profile with the least effort. If your audience are funky young things who hang out at the Google+ party, then make sure that you are keeping them entertained there. If they are gobshite Tweetheads, then don’t drop out of their stream entirely. Or if they’re on Facebook, you might want to consider a bit of advertising.

Look for maximum interaction. Use the limited time you have to focus on plans which promote sharing. Don’t pontificate about yourself, give them something that makes them use a bit of their own self to spread the love. Now is the time to be rolling out your polls, competitions, offers. The sharable stuff.

It’s not the big picture. It’s not following all the smashing advice that I’ve been laying out here. It’s almost crass. But it’s bread and butter promotion and it works.

Then, when the dust settles. You can get return your social media hatchback, and get back on the road.