You are ignoring social media at your peril. People are talking about your company right now and it’s not all good. Some of your staff are seeing this but they’re afraid to step in because you don’t have a policy which protects them if they do.
Do a search on your company name, it only takes a second. Try a service like Social Mention. It couldn’t be easier.
See what’s out there? Can you imagine what it would be like if you could get involved there and start to influence how your brand is perceived?
Why haven’t you done it yet? Are you:
- Worried that it’s a fad?
- Suspicious that you won’t see a return on your investment?
- Concerned that you have nothing to say?
- Short on time?
- Unwilling to spend invest in something that’s free?
- ..or just in the dark about where to start?
If you don’t fix this situation right now your competitors will be tearing past you quicker than you can imagine. In many industries the social media space is virgin territory. Stake your claim now to get a head start.
That’s what I’d do.
Barry Dewar (Social Media Strategist)